For us, Arusha means a continuous quest and the desire to become better and better at finding THAT coffee. We drink coffee for its complexity. We appreciate every origin and rejoice every time the cup becomes truly memorable.

It all started from passion. From a sincere curiosity about how good a cup of coffee can be.

For us, coffee was never just a product, but an entire universe built around it — people, communities, stories, and a constant desire to understand more.

Over time, this curiosity became a journey. A journey that brought us closer to the origins, the process, the community behind each perfect cup.

Today, everything we've learned returns to the cup. And further, to you.

You can discover our coffee at @arusha_coffee and you can write to us anytime to explore the ideal extraction together.

We are a team united by a passion for authentic taste and the beauty of well-crafted things.

For us, every bean tells a story — from the moment the green coffee arrives at the roastery, to the first sip from your cup. Our mission remains the same: to bring out the full character of specialty coffee.

For us, coffee is never just coffee. It's craftsmanship. It's passion. It's an invitation to discover, to learn, to feel.
Our story began as a team united by a passion for authentic taste and the beauty of well-crafted things.

We found our place somewhere in the middle of nature, a space to recharge and focus on what we truly love: coffee. Here we began to explore what connects every coffee lover to the complexity of aromas in a cup. You know what we're talking about.

Coffee is what makes the world go round (perhaps we are subjective, but there is also a grain of truth in that).

We love coffee in all its forms — with everything that comes with it. Our story is a rollercoaster, and today we are grateful and happy to share it with you.

Welcome to Arusha Roastery — your journey into the world of coffee.

We roast coffee in the heart of Maramureș, Romania, and send it out into the world. Arusha means a constant search for the perfect balance between origin, process, and the final cup. Each batch is an expression of our attention to detail and respect for every step in the production chain.

For us, coffee is never just a final product. It is a chain of people, effort, and dedication, and our mission is to ensure that everyone involved is fairly rewarded for their work and energy.

Over time, this quest has also been recognized on international stages.

In 2023, Arusha won the title of Roast Masters in Milan.
We were also selected to participate in the European Barista Cup, organized by Allegra, and the same path led us in 2024 to the stage of the Paris Coffee Festival, where we again achieved 2nd place in an international competitive context.

For us, these moments are not destinations, but confirmations of one single thing: that the path we are on matters. And that every origin we roast is part of it.”